Case Study: My Experience With Guide

Color Selection Guide for Making Toy Logos

Tasked with the job of creating toy logos, you know for a fact how important it is to ensure that every single logo you come up with will not just be attention-grabbing, but also kid-friendly. It’s a good thing to know that toy sales have increased in the past couple of years since it only means you now have to cater to a bigger audience. But to stand out from the rest of the competition, you obviously need to up the ante.

Although most people wouldn’t really give that much attention to toy logos, you know for a fact that you’re in a very competitive market. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. What you must do is learn and embrace how the psychology of color works, more so because you’re trying to convince a target audience made up of children, kids, and teens.

Consider Age Range

If you don’t know it yet, children in different ages see colors differently. For instance, it is strongly advised that you make use of direct contrast of darker colors instead of the lighter ones if you’re targeting kids aged 2 or under. Simply put, children at this particular age range will most likely going to be lured by a deep purple logo on a toy instead of a yellow or light green.

You also have to recognize the fact that children have a greater tendency to respond to something based on color compared to adults; as such, you must incorporate bright and a wide variety of colors if you happen to be selling or marketing a product like a skybound trampoline.

Be Sure It’s Gender Neutral

To put this into the simplest words possible – it means that if you’re making a logo for a toy designed for both boys and girls, you have to be sure you use colors which are considered as gender neutral. Hence, you don’t expect that boys will fancy a toy wrapped in a big pink logo.

Don’t Forget the Parents!

You also must acknowledge the fact that while the kids have the first say when it comes to the toys they want, the parents still have the purchasing power. Therefore, you have to consider what your colors are saying to them. For instance, blue represents calmness, and this is the color you ought to use in your logo for craft-based toys that older children are most likely interested. Meanwhile, red represents an active lifestyle, fun, and excitement, and this translates to the fact that you should be using the color in making logos for toys built and designed for encouraging outdoor and physical activities like board games.

Supporting reference: advice